Business Idea Evaluation Essay Example | Topics and Well Written Essays - 2750 words

Business Idea Evaluation - Essay Example The article also brings to light the strategic benefit of aligning the innovation strategy with the ecosystem and what a successful innovation evaluation model should seek to measure. Innovation is the key to business success. In order that it reigns supreme and contributes to increasing profitability it must be managed carefully. Organizations must create and sustain a creativity supporting culture through routines, rituals as well, control systems, symbols and systems. Organizations endeavour to instil some form of entrepreneurial spirit amongst their employees [15]. Ever since the discipline of management came into being, various models and criteria have been established to evaluate business ideas and propositions. In theory, these criteria should be able to assess the idea on many different dimensions. These include; "market opportunity, competition, the marketing system, financial factors and production factors." [1] Innovation is not just the domain of R& D. It exists everywhere, at all levels and all areas of the organization. However, not many companies know how to learn from this innovation and use it to improve the overall effectiveness of the organization. Also, "Starting a business is easy. Deciding on what business to engage in is the difficult part. There are literally hundreds of ideas you might think of that could bring in extra income. How do you know which of these business ideas will bring you success" A business idea is the 1st step in setting up a business. It's the beginning of the business development process. Since the concept behind a business is to make money, a business idea should be something people will be willing to buy, hence it should satisfy the value proposition. This is the unique value that a product has that a product brings to its customers. Business ideas usually start on a broad scope. These are then narrowed down keeping market conditions, customer requirements and business resources in mind.[21] Business models have been set out to assess the viability of a new idea. These are usually focused on a certain aspect of the innovation. In practice, a host of models are put to use for a comprehensive evaluation. While certain approaches are centred around the financial feasibility of the new venture such as Return on Investment and Net Present Value, others are more qualitative in nature. However, all of them have certain drawbacks and specific advantages. There is no best approach for any idea and many ideas must be evaluated keeping in mind variables such as type of industry, type of product, type of market etc. The Buyer Utility Map The Buyer Utility Map is a comprehensive tool used to evaluate the utility of a business idea for the target consumer. It focuses on the six stages of buyer experiences; purchase, delivery, use, supplements, maintenance and disposal. These are matched with the six utility levers which include

CIPD Level 5 Assessment - 5MDN Meeting Organisational Development Assignment

CIPD Level 5 Assessment - 5MDN Meeting Organisational Development Needs - Assignment Example CIPD Level 5 Assessment - 5MDN Meeting Organisational Development Needs Two learning interventions will be chosen for this study, beneficial for accomplishing set goals or objectives. Justification of methods would be provided along with reasons for eradicating other alternatives. Learning intervention design shall also be incorporated in the study that could effectively meet learning and development needs. Learning and development needs are an important component which helps in improving overall organizational performance. Tesco Plc is a multinational general merchandize and grocery retailer having its headquarters in United Kingdom. On the basis of revenue margins, the firm is the second largest retailer across the globe. Tesco has about 6784 retail stores and has an employee base of approximately 500,000. There are some business subsidiaries of Tesco Plc such as Tesco Stores, Tesco Bank, Tesco Mobile, Dobbies Garden Centers, Tesco Ireland, Dunnhumby and Giraffe restaurants. The company has diversified into wide array of geographical regions. Learning and development strategy is adopted by the company and is inclined towards enhancing knowledge base and skills of employees. Training sessions are organized for employees in specific time interval. Employee retention policies are based on career development approach, performance based pay and encouraging team members to contribute their innovative ideas. Performance management policy forms an essential part of organizational functions.